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Europe Needs Truly Affordable EVs, And China Has The Inside Track – Forbes

Europe Needs Truly Affordable EVs, And China Has The Inside Track – Forbes

 

The European automotive industry in general and green lobbyists in particular say affordable electric vehicles are the key to success as sales move from mainly well-heeled first adopters and business buyers to the mass market. The trouble is, the cheapest prices need to be at least half of the current level of around €25,000 after tax ($27,000), determinedly called “affordable” by industry leaders. It’s ominous for the future health of the European auto industry that Chinese automakers can do even… 

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